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LAUNCH GAMBITS

Key to the introduction of any product, service, name, logo, etc. is the launch of it to potential customers, the media, and the industry. The launch gambit at such an event provides the focal point, where all attention is directed to the new product, service, logo, name, etc. It also provides the opportunity to engage a VIP in the product, service, etc. and it generates free publicity in the media.

 

PRIME MINISTER LAUNCHES

 
 
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